Winchester Mystery House x La Femme en Noir — Fashion & Lifestyle Campaign: Designed in Adobe Photoshop and Adobe Premiere
This self-directed campaign began with a single concept: What do you wear to the Winchester Mystery House? Rooted at the intersection of fashion, lifestyle, and the supernatural, the campaign envisioned a collaboration between the Winchester Mystery House and La Femme en Noir, a darkly elegant brand whose aesthetic felt at home amid the mansion's storied hallways and restless spirits.
The centerpiece of the campaign was a reel set inside the Winchester Mystery House itself, where ghosts drift through the mansion's iconic spaces dressed in La Femme en Noir pieces, merging the language of fashion editorial with gothic atmosphere.
The storytelling was brought to life across a full suite of campaign deliverables with animated GIF email blasts, a website banner GIF, social media banners, posts, and stories that each piece built a cohesive visual world that felt equal parts haunted and chic.
