Blumhouse x AMC — Summer Horror Social Media Campaign in Adobe Photoshop
This campaign brought together Blumhouse Productions and AMC Theaters to transform the summer moviegoing season into a fully immersive horror event. Moviegoers would experience going to the theater with AR glasses, guided through an environment designed to engage all five senses: sight, sound, touch, smell, and taste, giving the audience a fully immersive experience. .
To support the campaign, an itinerary for social media content, including scheduled posts and stories, was created.
A website banner, Facebook cover page, and a LinkedIn banner were also developed to ensure the campaign felt cohesive.
Social media posts and stories were created to extend the campaign across every platform, each piece of content leaning into Blumhouse's signature brand of grounded, visceral horror, building anticipation and pulling audiences into the world of the experience before they ever set foot inside the theater.
